William B. Gartner (born 1953 in Richland (WA)) is an American Professor of entrepreneurship. He is known for his research on new venture creation and entrepreneurial behavior, for which he has received several awards, including the Heizer Doctoral Dissertation Award and the FSFNUTEK International Award for Entrepreneurship and Small Business Research (today known as the Global award for Entrepreneurship Research). Gartner was one of the pioneering entrepreneurship research scholars in the 1980s, when there was a shift of focus in the field from studying the individual traits of the entrepreneur to regarding entrepreneurship as a behavioral process.
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