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Spire, formerly known as LifeKraze, was a web-based social networking service founded in April 2010. Members shared "real-world" personal accomplishments with their friends, and were rewarded by other members. Members awarded each other points for each accomplishment. Members used the points they've collected to buy rewards from brand partners. The site's membership was open to the general public, and was associated with dozens of brands. Spire launched an iOS app on the App Store on July 24, 2012, and an Android app on the Google Play store on January 23, 2013.

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  • Spire (social networking service) (en)
rdfs:comment
  • Spire, formerly known as LifeKraze, was a web-based social networking service founded in April 2010. Members shared "real-world" personal accomplishments with their friends, and were rewarded by other members. Members awarded each other points for each accomplishment. Members used the points they've collected to buy rewards from brand partners. The site's membership was open to the general public, and was associated with dozens of brands. Spire launched an iOS app on the App Store on July 24, 2012, and an Android app on the Google Play store on January 23, 2013. (en)
foaf:name
  • Spire (en)
name
  • Spire (en)
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website type
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area served
  • Worldwide (en)
company type
current status
  • Active (en)
foundation
founder
  • Ben Wagner (en)
  • David Nielson (en)
  • Michael Brooks Jr. (en)
key people
  • Jay Kelley (en)
  • Michael Brooks Jr. (en)
language
launch date
location
registration
  • Required (en)
has abstract
  • Spire, formerly known as LifeKraze, was a web-based social networking service founded in April 2010. Members shared "real-world" personal accomplishments with their friends, and were rewarded by other members. Members awarded each other points for each accomplishment. Members used the points they've collected to buy rewards from brand partners. Spire was founded by two Covenant College alumni, Ben Wagner and David Nielson, as the brainchild of their senior project in 2010. The site quickly developed into an expanding social media platform, gaining significant traction at South by Southwest in 2011. On October 29, 2013 the named was changed from LifeKraze to Spire. With these changes was an updated logo, colors, and minor changes to the website and apps. The site's membership was open to the general public, and was associated with dozens of brands. Spire launched an iOS app on the App Store on July 24, 2012, and an Android app on the Google Play store on January 23, 2013. (en)
advertising
num users
  • Over 50,000 (en)
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