Setanta Sports News was a television channel from Virgin Media Television and Setanta Sports. The channel launched on 29 November 2007. as a rolling 24-hour sports news channel using the strength of the Setanta Sports brand across the United Kingdom and Ireland. It was available to all Virgin Media customers and also free-to-view on satellite and online. The channel was seen as Virgin Media's rival to Sky Sports News, which was removed from their platform on 1 March 2007 as their contract with British Sky Broadcasting had ended. However, when Virgin Media reinstated Sky Sports News onto their television platform, their Setanta rival remained an active channel.