Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets. The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided.
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| - عبور الهوة (ar)
- Crossing the Chasm (en)
- キャズム (書籍) (ja)
- Atravessando o Abismo (pt)
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| - عبور الهوة: تسويق وبيع منتجات التكنولوجيا العاليه للعملاء الرئيسيين، أو ببساطة عبور الهوة (1991، تم المراجعة في 1999 و 2014)، هو كتاب تسويقي من تأليف جيفري إيه مور يركز على تفاصيل تسويق منتجات التكنولوجيا العاليه خلال فتره بدء التشغيل المبكر. كان لاستكشاف مور وتوسيعه لنموذج نشر الابتكارات تأثير كبير ودائم على رياده الاعمال عاليه التقنية. في عام 2006، وصف توم بايرز، مدير برنامج ستانفورد تكنولوجي فينتشرز، البرنامج بأنه «لا يزال الكتاب المقدس لتسويق رواد الأعمال بعد 15 عاما». ادى نجاح الكتاب إلى سلسلة من كتب المتابعة وشركه استشاريه، The Chasm Group. (ar)
- Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets. The book offers decision-making guidelines for investors, engineers, enterprise executives, marketers and managers throughout the high-tech community. Real-world examples of companies that have struggled in the chasm are also provided. (en)
- 『キャズム』(原題: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers 「深淵を越えて: 主流顧客を対象としたハイテク製品の市場調査と販売」)は、のハイテクマーケティングについての著書。1991年発売。ISBN 4798101524。 (ja)
- Atravessando o Abismo, (em inglês: Crossing the Chasm), é um livro de Marketing de que se dedica a temas específicos do marketing de produtos de alta tecnologia. Foi publicado inicialmente em 1991. A tese de Moore assenta na ideia que a taxa da difusão no ciclo de vida da adopção de tecnologias não é contínuo nos mercados de alta tecnologia. Moore argumenta que existe um abismo entre os consumidores que adoptam o produto bem cedo (early adopters) - entusiastas e visionários da tecnologia - e a maioria inicial (os pragmáticos). Isto porque os visionários e os pragmáticos têm expectativas bem diferentes. Moore expõe estas diferenças e sugere técnicas para atravessar o abismo, incluindo escolher um mercado alvo, compreender a noção do "produto total", posicionamento do produto, estratégia de (pt)
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| - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (en)
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| - Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (en)
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| - Harper Business Essentials
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| - Geoffrey Moore
- - Geoffrey Moore on the three dependencies for 'crossing the chasm'. (en)
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