The 1970–71 California Golden Seals season was the Seals' fourth in the NHL, but their first as the Golden Seals. Oakland Athletics owner Charlie O. Finley bought the team in the offseason for approximately $4,500,000. He announced a name change in which his team would be called the Bay Area Seals. On October 16, after the first two games of the season, Finley changed the name once again. The team became known as the California Golden Seals in an attempt to draw fans from across the state of California, in particular from nearby San Francisco. Along with the name change came new green and gold colours, and a new logo and uniforms.