. . . . . . "Brand Israel is a public relations campaign run by the Israeli government to improve Israel's image abroad. By showing Israel's \"prettier face\", downplaying religion, and avoiding discussing the state's conflict with the Palestinian people, it hopes to counter foreigners negative attitudes towards Israel. The goal of the campaign is to establish Israel as a cosmopolitan, progressive, Westernized and democratic society, contrasting it with the Islamic, homophobic and repressive surrounding nations. Responsibility for the Brand Israel campaign is shared by three Israeli ministries; the Foreign Ministry, the Tourism Ministry, and the Strategic Affairs Ministry. Omar Barghouti, co-founder of Boycott, Divestment and Sanctions movement, argue that the Brand Israel campaign is designed explicitly to hide Israel's violations of human rights and international law under a guise of artistic and scientific glamour."@en . . . . . . . . . "Brand Israel"@en . . . . 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