. . . . . . . . . . . . . . . . . . . . . . . . . ""@en . . . "2010"^^ . . . . "60327576"^^ . "Cluetivity is a geolocation-based and augmented reality (AR) software platform owned by Life Action Games GmbH. Founded in 2010 by a group of scavenger hunt and tech fans, Cluetivity offers both outdoor and indoor interactive games for iOS devices. The company is currently led by CEO, Michael Schiemann. Adopting location-based technology, Cluetivity's games use mobile device GPS to follow a treasure hunt inspired storyline. Often equipped with an \u2018ActionPack\u2019 \u2013 an optional extension consisting of a briefcase containing physical items to be used throughout the game - users must follow the on-screen instructions and story to explore their local area, and find clues, source objects, and crack riddles presented by the game. Some titles might also require players to engage in activities such as taking a group photo or using specific items in the ActionPack to complete a task. Using geolocation services, the game's storyline also adapts itself to match real-world landmarks in the user's surrounding area. Cluetivity utilises a license-based business model, where companies purchase a license from Cluetivity to offer pay-per-play games to their customers. These companies are referred to as Cluetivity's partners. This license also guarantees partners city-wide exclusivity to Cluetivity games they purchase. The platform launched in 2010. Cluetivity released their first geocaching-based game, The Magic Portal, in 2016. As of October 2019, Cluetivity's games are available in over 170 locations worldwide."@en . "Mixed reality games"@en . . . . . "Robert Wendel"@en . . "7806"^^ . "Cluetivity"@en . . . . ""@en . . "1115157907"^^ . . . . . "Cluetivity"@en . . . "200"^^ . . . "Augmented reality games"@en . . "Mobile games"@en . "Location-based games"@en . . . . . . . . . . . . . . . . . . . . . . "Michael Schiemann"@en . . . ""@en . . . "Cluetivity"@en . . . . "Cluetivity is a geolocation-based and augmented reality (AR) software platform owned by Life Action Games GmbH. Founded in 2010 by a group of scavenger hunt and tech fans, Cluetivity offers both outdoor and indoor interactive games for iOS devices. The company is currently led by CEO, Michael Schiemann. The platform launched in 2010. Cluetivity released their first geocaching-based game, The Magic Portal, in 2016. As of October 2019, Cluetivity's games are available in over 170 locations worldwide."@en . . . "Alternate reality games"@en .