. . . "Unviewed how? They unconsciously don't process it? Something else?"@en . "Cegueira de faixa (banner blindness em ingl\u00EAs) \u00E9 um fen\u00F4meno caracterizado pela habilidade (consciente ou inconsciente) de um indiv\u00EDduo em ignorar propagandas, an\u00FAncios, ou qualquer outro elemento visual inclusive fora do ambiente web. O termo foi criado por e em 1998 como resultado de sua pesquisa de usabilidade na web."@pt . . . . "Banner blindness o ceguera a banner es un evento en la usabilidad web que ocurre cuando el visitante del sitio web ignora la informaci\u00F3n de banner o similares. El t\u00E9rmino \"banner blindness\" fue acu\u00F1ado por Benway y Lane\u200B como resultado de pruebas de usabilidad web donde la mayor\u00EDa de los sujetos de la prueba, ya sea consciente o inconscientemente ignoraron la informaci\u00F3n que se les present\u00F3 en banner. A los sujetos se le asignaron tareas de buscar informaci\u00F3n en un sitio web. La informaci\u00F3n que fue pasada por alto incluy\u00F3 banners de publicidad externa y banners de navegaci\u00F3n interna, por ejemplo enlaces r\u00E1pidos. La ubicaci\u00F3n de los banners en la p\u00E1gina web tuvo poco efecto en como los sujetos lo notaban o no. Los resultados del estudio contradijeron la gu\u00EDa popular de dise\u00F1o web que sitos web con elementos grandes, coloridos y animados ser\u00EDa m\u00E1s visto por los usuarios. Sin embargo, en un experimento por Bayles\u200B los resultados mostraron que generalmente los usuarios notaron los banners web. Esto fue comprobado por pruebas de seguimiento con los ojos. El experimento se concentr\u00F3 en como los usuarios percib\u00EDan una sola p\u00E1gina web y que pod\u00EDan recordar y reconocer luego. Ha sido discutido que experimentos como este sin tareas de la vida real tiene una metodolog\u00EDa pobre y producen resultados pobres.\u200B Pagendarm and Schaumburg\u200B discutieron que una explicaci\u00F3n posible para el evento banner blindness o ceguera a banner descansa en la forma que los usuarios interact\u00FAan con los sitios web. Los usuarios tienden o a buscar informaci\u00F3n espec\u00EDfica o a navegar sin rumbo de una p\u00E1gina a otra. Los usuarios han construido un esquema cognitivo relativo al web para diferentes tareas en la web. Esta hip\u00F3tesis fue tambi\u00E9n sugerida por Norman.\u200B Cuando los usuarios buscan informaci\u00F3n espec\u00EDfica en una p\u00E1gina web, se enfocan solamente en las partes de la p\u00E1gina donde ellos asumen que puede estar la informaci\u00F3n relevante, ejm. textos peque\u00F1os e hiper-enlaces. Banners o gr\u00E1ficos grandes y animados en este caso son ignorados. Las pruebas de usabilidad que comparan la percepci\u00F3n de banners entre grupos de sujetos buscando una informaci\u00F3n espec\u00EDfica y sujetos navegando sin rumbo, parecen soportar esta teor\u00EDa."@es . "Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise. The term banner blindness was coined in 1998 as a result of website usability tests where a majority of the test subjects either consciously or unconsciously ignored information that was presented in banners. The information that was overlooked included both external advertisement banners and internal navigational banners, often called \"quick links\". Banners have developed to become one of the dominant means of advertising. Some studies have shown that up to 93% of ads go unviewed. The first banner ad appeared in 1994. The average click-through rate (CTR) dropped from 2% in 1995 to 0.5% in 1998. After a relatively stable period with a 0.6% click-through rate in 2003, CTR rebounded to 1% by 2013. This does not, however, mean that banner ads do not influence viewers. Website viewers may not be consciously aware of an ad, but it does have an unconscious influence on their behavior. A banner's content affects both businesses and visitors of the site. The placement of ads is important for capturing attention. Use of native advertisements and social media is used to avoid banner blindness."@en . . . . "Cegueira de faixa (banner blindness em ingl\u00EAs) \u00E9 um fen\u00F4meno caracterizado pela habilidade (consciente ou inconsciente) de um indiv\u00EDduo em ignorar propagandas, an\u00FAncios, ou qualquer outro elemento visual inclusive fora do ambiente web. O termo foi criado por e em 1998 como resultado de sua pesquisa de usabilidade na web. Segundo especialistas, dentre os motivos para a cegueira de faixa, destaca-se o interesse espec\u00EDfico em determinada informa\u00E7\u00E3o, que leva o usu\u00E1rio, baseado em suas experi\u00EAncias anteriores, a focar, mesmo que inconscientemente, nas regi\u00F5es onde cr\u00EA que a informa\u00E7\u00E3o estar\u00E1. Consequentemente, todo o resto \u00E9 ignorado mesmo que apresente destacadamente a informa\u00E7\u00E3o desejada."@pt . . . . . "\u0411\u0430\u043D\u043D\u0435\u0440\u043D\u0430\u044F \u0441\u043B\u0435\u043F\u043E\u0442\u0430"@ru . . . . "\u0411\u0430\u043D\u043D\u0435\u0440\u043D\u0430\u044F \u0441\u043B\u0435\u043F\u043E\u0442\u0430 \u2014 \u0444\u0435\u043D\u043E\u043C\u0435\u043D \u0432 \u0432\u0435\u0431-\u044E\u0437\u0430\u0431\u0438\u043B\u0438\u0442\u0438, \u043F\u0440\u0438 \u043A\u043E\u0442\u043E\u0440\u043E\u043C \u043F\u043E\u0441\u0435\u0442\u0438\u0442\u0435\u043B\u0438 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043E\u0432 \u043D\u0435 \u0437\u0430\u043C\u0435\u0447\u0430\u044E\u0442 \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u044B\u0435 \u0431\u043B\u043E\u043A\u0438 (\u0431\u0430\u043D\u043D\u0435\u0440\u044B) \u0438\u043B\u0438 \u043E\u0431\u044A\u0435\u043A\u0442\u044B, \u043F\u043E\u0445\u043E\u0436\u0438\u0435 \u043D\u0430 \u043D\u0438\u0445."@ru . . "Banner blindness is a phenomenon in web usability where visitors to a website consciously or unconsciously ignore banner-like information. A broader term covering all forms of advertising is ad blindness, and the mass of banners that people ignore is called banner noise."@en . "Banner blindness"@fr . . "December 2021"@en . . "Banner blindness (pol. \u201E\u015Blepota banerowa\u201D) \u2013 zjawisko polegaj\u0105ce na odruchowym ignorowaniu przez u\u017Cytkownik\u00F3w stron WWW element\u00F3w wygl\u0105daj\u0105cych jak reklamy. Termin banner blindness zosta\u0142 pierwszy raz u\u017Cyty w 1998 w artykule Banner Blindness: Web Searchers Often Miss Obvious Links autorstwa Jana Panero Benway i Davida M. Lane."@pl . "Banner blindness"@pl . "\u0411\u0430\u043D\u0435\u0440\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430 \u2014 \u044F\u0432\u0438\u0449\u0435, \u0437\u0430 \u044F\u043A\u043E\u0433\u043E \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0443 \u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0447\u0438 \u043D\u0435\u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0456\u0433\u043D\u043E\u0440\u0443\u044E\u0442\u044C \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u044E, \u0449\u043E \u043D\u0430\u0433\u0430\u0434\u0443\u0454 \u0431\u0430\u043D\u0435\u0440\u0438; \u0456\u043D\u0448\u0438\u043C\u0438 \u0441\u043B\u043E\u0432\u0430\u043C\u0438, \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430, \u0430\u0431\u043E \u0431\u0430\u043D\u0435\u0440\u043D\u0438\u0439 \u0448\u0443\u043C. \u0422\u0435\u0440\u043C\u0456\u043D \u00AB\u0431\u0430\u043D\u0435\u0440\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430\u00BB \u0432\u0432\u0435\u0434\u0435\u043D\u0438\u0439 \u0443 1998 \u0440\u043E\u0446\u0456 \u0432 \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u0456 \u0442\u0435\u0441\u0442\u0456\u0432 \u043D\u0430 \u0437\u0440\u0443\u0447\u043D\u0456\u0441\u0442\u044C \u0432\u0438\u043A\u043E\u0440\u0438\u0441\u0442\u0430\u043D\u043D\u044F \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0456\u0432, \u0434\u0435 \u0431\u0456\u043B\u044C\u0448\u0456\u0441\u0442\u044C \u043F\u0456\u0434\u0434\u043E\u0441\u043B\u0456\u0434\u043D\u0438\u0445 \u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0447\u0438 \u043D\u0435\u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0456\u0433\u043D\u043E\u0440\u0443\u0432\u0430\u043B\u0438 \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u044E, \u0449\u043E \u0431\u0443\u043B\u0430 \u043F\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043B\u0435\u043D\u0430 \u0443 \u0431\u0430\u043D\u0435\u0440\u0430\u0445. 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\u043F\u0435\u0440\u0435\u0433\u043B\u044F\u0434\u0430\u044E\u0442\u044C\u0441\u044F. \u041F\u0435\u0440\u0448\u0435 \u0431\u0430\u043D\u0435\u0440\u043D\u0435 \u043E\u0433\u043E\u043B\u043E\u0448\u0435\u043D\u043D\u044F \u0437'\u044F\u0432\u0438\u043B\u043E\u0441\u044F \u0432 1994 \u0440\u043E\u0446\u0456. \u0421\u0435\u0440\u0435\u0434\u043D\u0456\u0439 \u043F\u043E\u043A\u0430\u0437\u043D\u0438\u043A \u043A\u043B\u0456\u043A\u0456\u0432 (CTR) \u0437\u043D\u0438\u0437\u0438\u0432\u0441\u044F \u0437 2 % \u0432 1995 \u0440\u043E\u0446\u0456 \u0434\u043E 0,5 % \u0443 1998 \u0440\u043E\u0446\u0456. \u041F\u0456\u0441\u043B\u044F \u0432\u0456\u0434\u043D\u043E\u0441\u043D\u043E \u0441\u0442\u0430\u0431\u0456\u043B\u044C\u043D\u043E\u0433\u043E \u043F\u0435\u0440\u0456\u043E\u0434\u0443 \u0437 0,6 % \u043A\u043B\u0456\u043A\u0456\u0432 \u0443 2003 \u0440\u043E\u0446\u0456 CTR \u0432\u0456\u0434\u043D\u043E\u0432\u0438\u0432\u0441\u044F \u0434\u043E 1 % \u0434\u043E 2013 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\u0431\u0430\u043D\u0435\u0440\u0456\u0432, \u043D\u0430\u044F\u0432\u043D\u0435 \u0441\u0442\u0430\u0432\u043B\u0435\u043D\u043D\u044F \u0434\u043E \u0442\u043E\u0440\u0433\u043E\u0432\u043E\u0457 \u043C\u0430\u0440\u043A\u0438, \u0432\u0456\u0434\u043F\u043E\u0432\u0456\u0434\u043D\u0456\u0441\u0442\u044C \u0431\u0430\u043D\u0435\u0440\u0456\u0432 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0443 \u0442\u0430 \u0437\u0430\u0432\u0434\u0430\u043D\u043D\u044F\u043C \u043A\u043E\u0440\u0438\u0441\u0442\u0443\u0432\u0430\u0447\u0430 \u2014 \u0432\u0430\u0436\u043B\u0438\u0432\u0456 \u0430\u0441\u043F\u0435\u043A\u0442\u0438, \u044F\u043A\u0456 \u0432\u043F\u043B\u0438\u0432\u0430\u044E\u0442\u044C \u043D\u0430 \u0435\u0444\u0435\u043A\u0442\u0438\u0432\u043D\u0456\u0441\u0442\u044C \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u0438\u0445 \u0431\u0430\u043D\u0435\u0440\u0456\u0432 \u0442\u0430 \u0432\u0456\u0434\u0456\u0433\u0440\u0430\u044E\u0442\u044C \u0433\u043E\u043B\u043E\u0432\u043D\u0443 \u0440\u043E\u043B\u044C \u0443 \u0433\u0435\u043D\u0435\u0440\u0443\u0432\u0430\u043D\u043D\u0456 \u043A\u043B\u0456\u043A\u0456\u0432. \u0426\u0435, \u043E\u0434\u043D\u0430\u043A, \u043D\u0435 \u043E\u0437\u043D\u0430\u0447\u0430\u0454, \u0449\u043E \u0431\u0430\u043D\u0435\u0440\u043D\u0430 \u0440\u0435\u043A\u043B\u0430\u043C\u0430 \u043D\u0435 \u0432\u043F\u043B\u0438\u0432\u0430\u0454 \u043D\u0430 \u0433\u043B\u044F\u0434\u0430\u0447\u0456\u0432. \u0413\u043B\u044F\u0434\u0430\u0447\u0456 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0456\u0432 \u043C\u043E\u0436\u0443\u0442\u044C \u043D\u0435 \u0437\u0432\u0430\u0436\u0430\u0442\u0438 \u043D\u0430 \u0440\u0435\u043A\u043B\u0430\u043C\u0443, \u0430\u043B\u0435 \u0432\u043E\u043D\u0430 \u043D\u0435\u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0432\u043F\u043B\u0438\u0432\u0430\u0454 \u043D\u0430 \u0457\u0445\u043D\u044E \u043F\u043E\u0432\u0435\u0434\u0456\u043D\u043A\u0443. \u0412\u043C\u0456\u0441\u0442 \u0431\u0430\u043D\u0435\u0440\u0430 \u0432\u043F\u043B\u0438\u0432\u0430\u0454 \u0456 \u043D\u0430 \u0431\u0456\u0437\u043D\u0435\u0441, \u0456 \u043D\u0430 \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456\u0432 \u0441\u0430\u0439\u0442\u0443. \u0420\u043E\u0437\u043C\u0456\u0449\u0435\u043D\u043D\u044F \u0440\u0435\u043A\u043B\u0430\u043C\u0438 \u0454 \u043D\u0430\u0439\u0432\u0430\u0436\u043B\u0438\u0432\u0456\u0448\u0438\u043C \u0434\u043B\u044F \u043F\u0440\u0438\u0432\u0435\u0440\u043D\u0435\u043D\u043D\u044F \u0443\u0432\u0430\u0433\u0438. \u0414\u043B\u044F \u0443\u043D\u0438\u043A\u043D\u0435\u043D\u043D\u044F \u044F\u0432\u0438\u0449\u0430 \u0431\u0430\u043D\u0435\u0440\u043D\u043E\u0457 \u0441\u043B\u0456\u043F\u043E\u0442\u0438 \u0432\u0438\u043A\u043E\u0440\u0438\u0441\u0442\u043E\u0432\u0443\u044E\u0442\u044C \u043D\u0430\u0442\u0438\u0432\u043D\u0443 \u0440\u0435\u043A\u043B\u0430\u043C\u0430 \u0442\u0430 \u0441\u043E\u0446\u0456\u0430\u043B\u044C\u043D\u0456 \u043C\u0435\u0434\u0456\u0430."@uk . . "Banner blindness (pol. \u201E\u015Blepota banerowa\u201D) \u2013 zjawisko polegaj\u0105ce na odruchowym ignorowaniu przez u\u017Cytkownik\u00F3w stron WWW element\u00F3w wygl\u0105daj\u0105cych jak reklamy. Termin banner blindness zosta\u0142 pierwszy raz u\u017Cyty w 1998 w artykule Banner Blindness: Web Searchers Often Miss Obvious Links autorstwa Jana Panero Benway i Davida M. Lane."@pl . . . "Banner blindness o ceguera a banner es un evento en la usabilidad web que ocurre cuando el visitante del sitio web ignora la informaci\u00F3n de banner o similares. El t\u00E9rmino \"banner blindness\" fue acu\u00F1ado por Benway y Lane\u200B como resultado de pruebas de usabilidad web donde la mayor\u00EDa de los sujetos de la prueba, ya sea consciente o inconscientemente ignoraron la informaci\u00F3n que se les present\u00F3 en banner. A los sujetos se le asignaron tareas de buscar informaci\u00F3n en un sitio web. La informaci\u00F3n que fue pasada por alto incluy\u00F3 banners de publicidad externa y banners de navegaci\u00F3n interna, por ejemplo enlaces r\u00E1pidos. La ubicaci\u00F3n de los banners en la p\u00E1gina web tuvo poco efecto en como los sujetos lo notaban o no. Los resultados del estudio contradijeron la gu\u00EDa popular de dise\u00F1o web que sitos "@es . . . "Banner blindness"@es . . "\u0411\u0430\u043D\u0435\u0440\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430"@uk . . "Banner blindness"@en . . . . . . . . . "\uAD11\uACE0 \uB9F9\uBAA9"@ko . "27661"^^ . . . "1181555"^^ . "\u0411\u0430\u043D\u043D\u0435\u0440\u043D\u0430\u044F \u0441\u043B\u0435\u043F\u043E\u0442\u0430 \u2014 \u0444\u0435\u043D\u043E\u043C\u0435\u043D \u0432 \u0432\u0435\u0431-\u044E\u0437\u0430\u0431\u0438\u043B\u0438\u0442\u0438, \u043F\u0440\u0438 \u043A\u043E\u0442\u043E\u0440\u043E\u043C \u043F\u043E\u0441\u0435\u0442\u0438\u0442\u0435\u043B\u0438 \u0432\u0435\u0431-\u0441\u0430\u0439\u0442\u043E\u0432 \u043D\u0435 \u0437\u0430\u043C\u0435\u0447\u0430\u044E\u0442 \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u044B\u0435 \u0431\u043B\u043E\u043A\u0438 (\u0431\u0430\u043D\u043D\u0435\u0440\u044B) \u0438\u043B\u0438 \u043E\u0431\u044A\u0435\u043A\u0442\u044B, \u043F\u043E\u0445\u043E\u0436\u0438\u0435 \u043D\u0430 \u043D\u0438\u0445."@ru . . "\u0411\u0430\u043D\u0435\u0440\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430 \u2014 \u044F\u0432\u0438\u0449\u0435, \u0437\u0430 \u044F\u043A\u043E\u0433\u043E \u0432\u0456\u0434\u0432\u0456\u0434\u0443\u0432\u0430\u0447\u0456 \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0443 \u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0447\u0438 \u043D\u0435\u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0456\u0433\u043D\u043E\u0440\u0443\u044E\u0442\u044C \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u044E, \u0449\u043E \u043D\u0430\u0433\u0430\u0434\u0443\u0454 \u0431\u0430\u043D\u0435\u0440\u0438; \u0456\u043D\u0448\u0438\u043C\u0438 \u0441\u043B\u043E\u0432\u0430\u043C\u0438, \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430, \u0430\u0431\u043E \u0431\u0430\u043D\u0435\u0440\u043D\u0438\u0439 \u0448\u0443\u043C. \u0422\u0435\u0440\u043C\u0456\u043D \u00AB\u0431\u0430\u043D\u0435\u0440\u043D\u0430 \u0441\u043B\u0456\u043F\u043E\u0442\u0430\u00BB \u0432\u0432\u0435\u0434\u0435\u043D\u0438\u0439 \u0443 1998 \u0440\u043E\u0446\u0456 \u0432 \u0440\u0435\u0437\u0443\u043B\u044C\u0442\u0430\u0442\u0456 \u0442\u0435\u0441\u0442\u0456\u0432 \u043D\u0430 \u0437\u0440\u0443\u0447\u043D\u0456\u0441\u0442\u044C \u0432\u0438\u043A\u043E\u0440\u0438\u0441\u0442\u0430\u043D\u043D\u044F \u0432\u0435\u0431\u0441\u0430\u0439\u0442\u0456\u0432, \u0434\u0435 \u0431\u0456\u043B\u044C\u0448\u0456\u0441\u0442\u044C \u043F\u0456\u0434\u0434\u043E\u0441\u043B\u0456\u0434\u043D\u0438\u0445 \u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0447\u0438 \u043D\u0435\u0441\u0432\u0456\u0434\u043E\u043C\u043E \u0456\u0433\u043D\u043E\u0440\u0443\u0432\u0430\u043B\u0438 \u0456\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u044E, \u0449\u043E \u0431\u0443\u043B\u0430 \u043F\u0440\u0435\u0434\u0441\u0442\u0430\u0432\u043B\u0435\u043D\u0430 \u0443 \u0431\u0430\u043D\u0435\u0440\u0430\u0445. \u0406\u043D\u0444\u043E\u0440\u043C\u0430\u0446\u0456\u044F, \u044F\u043A\u0443 \u043D\u0435 \u043F\u043E\u043C\u0456\u0442\u0438\u043B\u0438, \u0432\u043A\u043B\u044E\u0447\u0430\u043B\u0430 \u044F\u043A \u0437\u043E\u0432\u043D\u0456\u0448\u043D\u0456 \u0440\u0435\u043A\u043B\u0430\u043C\u043D\u0456 \u0431\u0430\u043D\u0435\u0440\u0438, \u0442\u0430\u043A \u0456 \u0432\u043D\u0443\u0442\u0440\u0456\u0448\u043D\u0456 \u043D\u0430\u0432\u0456\u0433\u0430\u0446\u0456\u0439\u043D\u0456 \u0431\u0430\u043D\u0435\u0440\u0438, \u044F\u043A\u0456 \u0447\u0430\u0441\u0442\u043E \u043D\u0430\u0437\u0438\u0432\u0430\u044E\u0442\u044C \u00AB\u0448\u0432\u0438\u0434\u043A\u0438\u043C\u0438 \u043F\u043E\u0441\u0438\u043B\u0430\u043D\u043D\u044F\u043C\u0438\u00BB."@uk . . . . "1122382533"^^ . . . "\uAD11\uACE0 \uB9F9\uBAA9(Ad blindness)\uC774\uB780 \uBC29\uBB38\uC790\uAC00 \uC6F9\uD398\uC774\uC9C0\uB97C \uBC29\uBB38\uD588\uC744 \uB54C \uC6F9\uD398\uC774\uC9C0\uC5D0 \uB4E4\uC5B4\uAC04 \uAD11\uACE0\uB97C \uC778\uC2DD\uD558\uC9C0 \uBABB\uD55C \uC0C1\uD0DC\uB97C \uC77C\uCEEB\uB294\uB2E4. \uB2E4\uC2DC \uB9D0\uD574, \uC6F9\uD398\uC774\uC9C0\uC5D0 \uB4E4\uC5B4\uAC04 \uAD11\uACE0\uB97C \uC758\uC2DD\uC801\uC73C\uB85C \uD639\uC740 \uBB34\uC758\uC2DD\uC801\uC73C\uB85C \uC54C\uC9C0 \uBABB\uD558\uB294 \uAC83\uC744 \uB9D0\uD55C\uB2E4. \uBC29\uBB38\uC790\uAC00 \uAD11\uACE0\uAC00 \uC790\uC2E0\uACFC \uAD00\uACC4\uC5C6\uAE30 \uB54C\uBB38\uC5D0, \uD37C\uBE14\uB9AC\uC154\uAC00 \uC6F9\uD398\uC774\uC9C0\uB97C \uD3C9\uBC94\uD558\uAC8C \uB514\uC790\uC778\uD558\uC600\uAE30 \uB54C\uBB38\uC5D0, \uD639\uC740 \uBC29\uBB38\uC790\uAC00 \uC6F9\uD398\uC774\uC9C0\uC758 \uC5BC\uAC1C(layout)\uC640 \uCE5C\uC219\uD558\uAE30 \uB54C\uBB38\uC5D0 \uC774\uB7F0 \uD604\uC0C1\uC774 \uBC1C\uC0DD\uD560 \uC218 \uC788\uB2E4. \uC694\uCEE8\uB370, \uB274\uC2A4 \uD3EC\uD138\uC774\uB098 \uAC8C\uC2DC\uD310, \uBE14\uB85C\uADF8 \uB4F1\uACFC \uAC19\uC774 \uC0AC\uB78C\uB4E4\uC774 \uB9E4\uC6B0 \uBE48\uBC88\uD788 \uC7AC\uBC29\uBB38\uD558\uB294 \uC6F9\uC0AC\uC774\uD2B8\uAC00 \uB2F9\uBA74\uD558\uB294 \uD589\uB3D9\uACFC\uD559\uC801 \uBB38\uC81C\uB77C \uD560 \uC218 \uC788\uB2E4. 1990\uB144\uB300 \uC911\uBC18, \uC778\uD130\uB137\uC774 \uAD11\uACE0\uC758 \uD55C \uBBF8\uB514\uC5B4\uB85C \uC4F0\uC774\uAE30 \uC2DC\uC791\uD558\uB358 \uCD08\uCC3D\uAE30\uC5D0\uB294, \uC778\uD130\uB137 \uAD11\uACE0\uC758 \uC804\uB2EC(delivery)\uC740 \uADF8\uB2E4\uC9C0 \uC778\uD154\uB9AC\uC804\uD2B8\uD55C \uD504\uB85C\uC138\uC2A4\uB294 \uC544\uB2C8\uC5C8\uB2E4. \uAC8C\uB2E4\uAC00, \uC778\uD130\uB137 \uAD11\uACE0\uC5D0\uB294 \uD3C9\uBC94\uD55C \uAD11\uACE0 \uAE30\uBC95\uB9CC\uC774 \uC0AC\uC6A9\uB418\uC5C8\uB2E4. \uC774 \uB54C\uBD80\uD130, \uC778\uD130\uB137 \uC0AC\uC6A9\uC790\uB4E4\uC758 \uAD11\uACE0 \uB9F9\uBAA9 \uD604\uC0C1\uC774 \uC2DC\uC791\uB41C \uAC83\uC73C\uB85C \uCD94\uC815\uB418\uACE0 \uC788\uB2E4. \uD558\uC9C0\uB9CC, \uC138\uC6D4\uC774 \uD758\uB7EC, \uAE30\uC220\uC801\uC73C\uB85C \uC9C4\uC804\uC774 \uC788\uC5C8\uC73C\uBA70, \uC778\uD130\uB137 \uC0C1\uC758 \uC0AC\uC6A9\uC790 \uD589\uB3D9\uC5D0 \uAD00\uD55C \uC0AC\uD68C\uD559\uC801 \uC5F0\uAD6C \uB370\uC774\uD130\uAC00 \uC313\uC5EC \uB098\uAC10\uC5D0 \uB530\uB77C, \uAD11\uACE0\uC758 \uD45C\uC801\uD654(targeting) \uAE30\uBC95\uC774 \uB0A0\uB85C \uC9C0\uB2A5\uD654\uB418\uACE0\uB294 \uC788\uB2E4. \uC624\uB298\uB0A0, \uAD11\uACE0 \uB9F9\uBAA9\uC758 \uC8FC\uC694 \uC6D0\uC778\uC740 \uC790\uC8FC \uBC29\uBD84\uD558\uB294 \uC6F9\uD398\uC774\uC9C0 \uB808\uC774\uC544\uC6C3\uC5D0 \uB108\uBB34 \uCE5C\uC219\uD574\uC9C4 \uAC83\uC774\uB77C \uB9D0\uD560 \uC218 \uC788\uB2E4."@ko . . . "Cegueira de faixa"@pt . . . . "\uAD11\uACE0 \uB9F9\uBAA9(Ad blindness)\uC774\uB780 \uBC29\uBB38\uC790\uAC00 \uC6F9\uD398\uC774\uC9C0\uB97C \uBC29\uBB38\uD588\uC744 \uB54C \uC6F9\uD398\uC774\uC9C0\uC5D0 \uB4E4\uC5B4\uAC04 \uAD11\uACE0\uB97C \uC778\uC2DD\uD558\uC9C0 \uBABB\uD55C \uC0C1\uD0DC\uB97C \uC77C\uCEEB\uB294\uB2E4. \uB2E4\uC2DC \uB9D0\uD574, \uC6F9\uD398\uC774\uC9C0\uC5D0 \uB4E4\uC5B4\uAC04 \uAD11\uACE0\uB97C \uC758\uC2DD\uC801\uC73C\uB85C \uD639\uC740 \uBB34\uC758\uC2DD\uC801\uC73C\uB85C \uC54C\uC9C0 \uBABB\uD558\uB294 \uAC83\uC744 \uB9D0\uD55C\uB2E4. \uBC29\uBB38\uC790\uAC00 \uAD11\uACE0\uAC00 \uC790\uC2E0\uACFC \uAD00\uACC4\uC5C6\uAE30 \uB54C\uBB38\uC5D0, \uD37C\uBE14\uB9AC\uC154\uAC00 \uC6F9\uD398\uC774\uC9C0\uB97C \uD3C9\uBC94\uD558\uAC8C \uB514\uC790\uC778\uD558\uC600\uAE30 \uB54C\uBB38\uC5D0, \uD639\uC740 \uBC29\uBB38\uC790\uAC00 \uC6F9\uD398\uC774\uC9C0\uC758 \uC5BC\uAC1C(layout)\uC640 \uCE5C\uC219\uD558\uAE30 \uB54C\uBB38\uC5D0 \uC774\uB7F0 \uD604\uC0C1\uC774 \uBC1C\uC0DD\uD560 \uC218 \uC788\uB2E4. \uC694\uCEE8\uB370, \uB274\uC2A4 \uD3EC\uD138\uC774\uB098 \uAC8C\uC2DC\uD310, \uBE14\uB85C\uADF8 \uB4F1\uACFC \uAC19\uC774 \uC0AC\uB78C\uB4E4\uC774 \uB9E4\uC6B0 \uBE48\uBC88\uD788 \uC7AC\uBC29\uBB38\uD558\uB294 \uC6F9\uC0AC\uC774\uD2B8\uAC00 \uB2F9\uBA74\uD558\uB294 \uD589\uB3D9\uACFC\uD559\uC801 \uBB38\uC81C\uB77C \uD560 \uC218 \uC788\uB2E4."@ko . . . . . . . "Le banner blindness (pouvant se traduire en fran\u00E7ais par c\u00E9cit\u00E9 aux banni\u00E8res) est un ph\u00E9nom\u00E8ne d'utilisabilit\u00E9 o\u00F9 les visiteurs d'un site web vont, consciemment ou non, ignorer les banni\u00E8res publicitaires. On parle \u00E9galement de c\u00E9cit\u00E9 aux publicit\u00E9s (ad blindness) ou bruit de banni\u00E8res (banner noise). L'expression banner blindness a \u00E9t\u00E9 popularis\u00E9e par Benway et Lane. Ces derniers l'ont utilis\u00E9e pour exprimer les r\u00E9sultats de tests d'utilisabilit\u00E9 de sites web o\u00F9 la majorit\u00E9 des sujets ont ignor\u00E9, consciemment ou non, l'information pr\u00E9sent\u00E9e dans les banni\u00E8res."@fr . . . . . . "Le banner blindness (pouvant se traduire en fran\u00E7ais par c\u00E9cit\u00E9 aux banni\u00E8res) est un ph\u00E9nom\u00E8ne d'utilisabilit\u00E9 o\u00F9 les visiteurs d'un site web vont, consciemment ou non, ignorer les banni\u00E8res publicitaires. On parle \u00E9galement de c\u00E9cit\u00E9 aux publicit\u00E9s (ad blindness) ou bruit de banni\u00E8res (banner noise). L'expression banner blindness a \u00E9t\u00E9 popularis\u00E9e par Benway et Lane. Ces derniers l'ont utilis\u00E9e pour exprimer les r\u00E9sultats de tests d'utilisabilit\u00E9 de sites web o\u00F9 la majorit\u00E9 des sujets ont ignor\u00E9, consciemment ou non, l'information pr\u00E9sent\u00E9e dans les banni\u00E8res."@fr . . . . . . .