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Statements

Subject Item
dbr:Ultra_Brite
rdf:type
yago:LanguageUnit106284225 yago:TradeName106845599 yago:Name106333653 yago:Abstraction100002137 yago:Relation100031921 yago:WikicatColgate-PalmoliveBrands yago:WikicatBrandsOfToothpaste yago:Part113809207
rdfs:label
Ultra Brite
rdfs:comment
Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate.
dcterms:subject
dbc:Products_introduced_in_1967 dbc:Brands_of_toothpaste dbc:Colgate-Palmolive_brands
dbo:wikiPageID
12220846
dbo:wikiPageRevisionID
1120101860
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dbc:Products_introduced_in_1967 dbr:Sodium_monofluorophosphate dbr:Toothpaste dbr:Sodium_bicarbonate dbr:United_States dbr:United_Kingdom dbr:Colgate-Palmolive dbr:Baby_Boomers dbc:Brands_of_toothpaste dbr:Hydrogen_peroxide dbc:Colgate-Palmolive_brands dbr:Tooth_whitening
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dbo:abstract
Ultra Brite is an American brand of toothpaste and tooth-whitener marketed by Colgate-Palmolive in the United States. Marketed as a whitening toothpaste, its active ingredients are baking soda, hydrogen peroxide and sodium monofluorophosphate. Colgate-Palmolive introduced Ultra Brite toothpaste in 1967. Ultra Brite gained popularity at the time of its launch with a television and print commercial ad campaign, aimed at Baby Boomers, that stated, "Ultra Brite gives your mouth...[bling]...sex appeal!" It was introduced as an imitator of Maclean's adult toothpaste, but was soon reformulated with a peppermint flavor to give it a more pleasant taste. The paste was sold in the United Kingdom from the late 1970s, but was withdrawn in the 2000s owing to competitive pressures.
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dbr:Toothpaste
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wikipedia-en:Ultra_Brite?oldid=1120101860&ns=0
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2010
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wikipedia-en:Ultra_Brite