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Statements

Subject Item

dbr:Pay_per_play

rdf:type

dbo:Software

rdfs:label

Pay per play

rdfs:comment

Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page.

dcterms:subject

dbc:Online_advertising

dbo:wikiPageID

15556688

dbo:wikiPageRevisionID

794512277

dbo:wikiPageWikiLink

dbr:Interactive_advertising dbr:JavaScript dbr:Advertising dbr:Online_advertising dbc:Online_advertising dbr:Internet_marketing

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wikidata:Q7156615 n12:4tBS3 freebase:m.03mf0_s

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dbo:abstract

Pay per play (PPP), also known as cash per play (CPP), is an online advertising method that plays an audio advertisement on websites. The term "pay per play" comes from advertisers paying for each audio ad played. Also, the web page playing the audio ad is normally paid for each ad they serve. Ads are typically automatically played when a visitor loads a web page. Most commonly initiated via JavaScript, audio ads normally cannot be stopped once they start. Audio ads vary in length, and a website visitor will usually hear only one advertisement per visit to any specific web page. In radio advertising, the term "pay per play" can also refer to a relationship between advertisers and audio ad producers. Mixberry Media launched a form of PPP allowing audio enabled web sites and mobile applications to request targeted audio ads in real time. This allows advertisers to control where their ads are heard in addition to giving the publishers full control of their user experience. This method takes advantage of "dead space" or loading time, serving audio ads while the user is waiting for audio output, gaining their focused attention.

gold:hypernym

dbr:Method

prov:wasDerivedFrom

wikipedia-en:Pay_per_play?oldid=794512277&ns=0

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1771

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wikipedia-en:Pay_per_play