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Statements

Subject Item
dbr:Born_of_Fire
rdf:type
dbo:Band
rdfs:label
Born of Fire
rdfs:comment
"Born of Fire", also known as "Imported from Detroit", is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown on such event. Its airing is credited with revitalizing the image of Detroit, Chrysler, and the American automotive industry.
dbp:name
Born of Fire
foaf:depiction
n4:Born_of_Fire_commercial.jpg
dcterms:subject
dbc:American_television_commercials dbc:Chrysler dbc:Eminem dbc:American_advertising_slogans dbc:2011_introductions dbc:Super_Bowl_commercials dbc:2011_in_American_television
dbo:wikiPageID
49359976
dbo:wikiPageRevisionID
1079085240
dbo:wikiPageWikiLink
dbr:Detroit dbr:American_automotive_industry dbr:Wieden+Kennedy dbr:Source_music dbc:Chrysler dbr:Wieden_+_Kennedy dbc:American_advertising_slogans dbc:2011_introductions dbc:Eminem dbr:Fox_Theatre_(Detroit) dbc:Super_Bowl_commercials dbr:Chrysler dbc:2011_in_American_television dbr:Chrysler_200 dbr:Rockford,_Michigan dbr:Eminem dbc:American_television_commercials dbr:Lose_Yourself dbr:Super_Bowl_XLV
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dbt:Infobox_advertising dbt:Citation_needed dbt:More_footnotes dbt:Reflist dbt:Start_date dbt:Super_Bowl_commercials dbt:Short_description
dbo:thumbnail
n4:Born_of_Fire_commercial.jpg?width=300
dbp:agency
dbr:Wieden+Kennedy
dbp:caption
Eminem looks at the camera with a choir standing behind him to speak the final line of the commercial.
dbp:client
dbr:Chrysler
dbp:country
United States
dbp:imageSize
300
dbp:language
English
dbp:product
dbr:Chrysler_200
dbp:released
dbr:Super_Bowl_XLV
dbp:runtime
122.0
dbp:starring
Kevin Yon Selected of God dbr:Eminem
dbo:abstract
"Born of Fire", also known as "Imported from Detroit", is the television commercial that introduced the Chrysler 200 to the public. The commercial ran for the first time during Super Bowl XLV, and, at two minutes long, it is one of the longest commercials ever shown on such event. The commercial tells the contemporary history of the city of Detroit, through the use of narrative (provided by Rockford, Michigan resident Kevin Yon) and crisp images, while juxtaposing both grim and beautiful images of the city and its multi-racial population with the portrayed luxury of the car. American rapper Eminem, who is from the Detroit area, drives the Chrysler 200 through the city to the Fox Theatre, passing by several neighborhoods and landmarks. Upon arriving, he walks inside the theater to the stage, where the Selected of God choir is singing. Eminem then walks on the stage and says to the camera, "This is the Motor City, and this is what we do." An instrumental version of his song, "Lose Yourself", plays in the background throughout much of the ad, with the aforementioned choir providing additional source music. It was created by Wieden + Kennedy and has been voted by the public and the media as one of the greatest commercials of all time. Its airing is credited with revitalizing the image of Detroit, Chrysler, and the American automotive industry.
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wikipedia-en:Born_of_Fire?oldid=1079085240&ns=0
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5125
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