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- Clean Air India Movement (CLAIM) is a nationwide launched campaign by in India on 5 May 2015. The campaign was initiated by the premium air purifier brand Blueair and the key role was played by Vijay Kannan, the India head of . The ceremonial event took place at the monumental Purana Qila by planting a tree by Kautilya Pandit and Vijay Kannan himself. The Clean Air India Movement is a campaign aimed at engaging, encouraging, and educating Indian citizens to adopt air friendly measures in the interest of the country and its children. "Our campaign aim is to tell people that we are not helpless individuals when it comes to challenging air pollution. Even simple acts by individuals or sole companies such as Blueair can make a difference when it comes to showing responsibility and care, which is why we have taken the initiative to make the call and mobilisation for action," said Kannan. The campaign was launched on World Asthma Day and apparently, reached over 500 million people across the nation through a mix of online and offline activities during the course of campaign. The endeavour behind the campaign was to facilitate the idea of using air friendly measures by cultivating small habits like, use of public transport, wise use of energy, recycling and re-using, planting trees, properly maintaining the vehicles, use of alternate energy, being environment friendly, using proper technology, replacing the standard light bulbs with CFLs, etc. to begin with. Also, the initiative promoted encouraging others and taking up of community initiatives for a better environment. The campaign led a Citizens’ Awareness and Attitude Survey and a Lung Health Screening Test suggesting that 35 percent of Kolkata’s school-going children, 36 per cent of Bangalore’s school-going children and 27 per cent of Mumbai’s school-going children suffer poor lung health as a result of air pollution. (en)
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