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- A valence issue is an issue where there is a broad amount of consensus among voters. As valence issues are representative of a goal or quality, voters use valence issues to evaluate a political party’s effectiveness in producing this particular goal or quality. The valence issue concept is a way of theorizing about how voters are motivated to vote for competing parties in an election. The concept was developed by Donald Stokes’s critique of voting behavior theories which Stokes foresaw as being too confined to ideas about a voter’s rationality and ideological impulses, as with spatial models of party competition. Since Stokes noticed during an overview of historical U.S elections that voters sometimes were not be bound by self-interest or ideology. Valence issues can be contrasted and opposed to position issues, as position issues are organised by a voter’s ideology and their inclination for a selection of competing interests, rather than organised by the feelings of consensus found within valence issues. As valence issues can shape the outcome of an election and therefore a future government, voters and politicians both adjust their behavior according to valence issues. (en)
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- A valence issue is an issue where there is a broad amount of consensus among voters. As valence issues are representative of a goal or quality, voters use valence issues to evaluate a political party’s effectiveness in producing this particular goal or quality. (en)
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