About: Unicorn trend

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The Unicorn Trend is a tendency to design and consume objects, clothing and food with a rainbowed and vibrant color palette, usually composed by pastel or highly saturated colors such as pink, violet, blue and green. This tendency has acquired a strong popularity since 2016, especially among millennials. The unicorn became associated with a return to the childhood and a way to escape from reality. Its popularity was also due to influencer and celebrity economy who started sharing on social networks, their appreciation of the unicorn symbol as a trendy emblem through the consumption of inspired phone cases, water bottles, tote bags, makeup and food.

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  • The Unicorn Trend is a tendency to design and consume objects, clothing and food with a rainbowed and vibrant color palette, usually composed by pastel or highly saturated colors such as pink, violet, blue and green. This tendency has acquired a strong popularity since 2016, especially among millennials. The unicorn became associated with a return to the childhood and a way to escape from reality. Its popularity was also due to influencer and celebrity economy who started sharing on social networks, their appreciation of the unicorn symbol as a trendy emblem through the consumption of inspired phone cases, water bottles, tote bags, makeup and food. The unicorn trend is also characterised by a visual value: the kitschy aesthetic of the modern unicorn depiction appeals to people who like posting on social networks colorful and filtered contents to receive social media engagement such as likes. (en)
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  • The Unicorn Trend is a tendency to design and consume objects, clothing and food with a rainbowed and vibrant color palette, usually composed by pastel or highly saturated colors such as pink, violet, blue and green. This tendency has acquired a strong popularity since 2016, especially among millennials. The unicorn became associated with a return to the childhood and a way to escape from reality. Its popularity was also due to influencer and celebrity economy who started sharing on social networks, their appreciation of the unicorn symbol as a trendy emblem through the consumption of inspired phone cases, water bottles, tote bags, makeup and food. (en)
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  • Unicorn trend (en)
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