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- Accessibility and salience are closely related to availability, and they are important as well. If you have personally experienced a serious earthquake, you’re more likely to believe that an earthquake is likely than if you read about it in a weekly magazine. Thus, vivid and easily imagined causes of death often receive inflated estimates of probability, and less-vivid causes receive low estimates, even if they occur with a far greater frequency . Timing counts too: more recent events have a greater impact on our behavior, and on our fears, than earlier ones. (en)
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