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The red dress effect is a phenomenon in which a woman wearing red clothing, such as a red dress, are perceived to be more sexually appealing than she is when wearing other colours. In primates, a visual indicator of female fertility occurs by way of swelling during the follicular phase and is correlated with increased estrogen levels. It has been asserted that this effect acts subconsciously because participants rarely report that they used color in their attractiveness judgments. However, only one study has tested whether conscious awareness matters, with its findings casting doubt on this earlier speculation.

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  • L'effet robe rouge est un effet, contesté, selon lequel une femme portant des vêtements rouges, comme une robe rouge, est perçue comme étant plus attrayante sexuellement qu'elle ne l'est lorsqu'elle porte d'autres couleurs. Chez les primates, un indicateur visuel de la fertilité féminine se produit par le biais d'un gonflement pendant la phase folliculaire et est corrélé à une augmentation des taux d'œstrogènes. Il a été affirmé que cet effet agit inconsciemment parce que les participants rapportent rarement que la couleur a été un critère sélectif dans leurs jugements d'attractivité. Cependant, il existe une étude qui a testé si la prise de conscience est importante, et ses conclusions mettent en doute cette spéculation antérieure. (fr)
  • The red dress effect is a phenomenon in which a woman wearing red clothing, such as a red dress, are perceived to be more sexually appealing than she is when wearing other colours. In primates, a visual indicator of female fertility occurs by way of swelling during the follicular phase and is correlated with increased estrogen levels. It has been asserted that this effect acts subconsciously because participants rarely report that they used color in their attractiveness judgments. However, only one study has tested whether conscious awareness matters, with its findings casting doubt on this earlier speculation. (en)
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  • L'effet robe rouge est un effet, contesté, selon lequel une femme portant des vêtements rouges, comme une robe rouge, est perçue comme étant plus attrayante sexuellement qu'elle ne l'est lorsqu'elle porte d'autres couleurs. Chez les primates, un indicateur visuel de la fertilité féminine se produit par le biais d'un gonflement pendant la phase folliculaire et est corrélé à une augmentation des taux d'œstrogènes. Il a été affirmé que cet effet agit inconsciemment parce que les participants rapportent rarement que la couleur a été un critère sélectif dans leurs jugements d'attractivité. Cependant, il existe une étude qui a testé si la prise de conscience est importante, et ses conclusions mettent en doute cette spéculation antérieure. (fr)
  • The red dress effect is a phenomenon in which a woman wearing red clothing, such as a red dress, are perceived to be more sexually appealing than she is when wearing other colours. In primates, a visual indicator of female fertility occurs by way of swelling during the follicular phase and is correlated with increased estrogen levels. It has been asserted that this effect acts subconsciously because participants rarely report that they used color in their attractiveness judgments. However, only one study has tested whether conscious awareness matters, with its findings casting doubt on this earlier speculation. (en)
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  • Red dress effect (en)
  • Effet robe rouge (fr)
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