MOGU INC (Chinese: 蘑菇街) is a China-based social media and e-commerce platform specializing in fashion content, products, and services. Headquartered in Hangzhou, China, Mogu was founded in 2011 by former Alibaba engineer Chen Qi, along with Xue Yuqiang and Wei Yibo. The three co-founders now serve as the company’s Chairman and CEO, COO, and Director, respectively. It employs a workforce of approximately 1000 people. The Mogu platform features live broadcasts, short videos, photos, reviews, and articles generated by users, professional fashion influencers, and Mogu’s in-house editorial team.
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