"Make America Great Again" or MAGA (/ˈmæɡə/) is a campaign slogan used in American politics popularized by Donald Trump in his successful 2016 presidential campaign. Ronald Reagan used the similar slogan "Let's Make America Great Again" in his successful 1980 presidential campaign. Bill Clinton also used the phrase in speeches during his successful 1992 presidential campaign and used it again in a radio commercial aired for his wife Hillary Clinton's unsuccessful 2008 presidential primary campaign. Douglas Schoen has called Trump's use of the phrase "probably the most resonant campaign slogan in recent history", citing majorities of Americans who believed that the country was in decline.
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