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- Das Heuristic Systematic Model (kurz HSM, deutsch Heuristisch-Systematisches Modell) ist ein 1989 von Shelly Chaiken entwickeltes Modell zur Informationsverarbeitung persuasiver Botschaften. Es zählt ähnlich wie das Elaboration Likelihood Model (ELM) zu den Zwei-Prozess-Theorien der Persuasion. (de)
- The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exhibits lasting attitude change. HSM is quite similar to the elaboration likelihood model, or ELM. Both models were predominantly developed in the early to mid-1980s and share many of the same concepts and ideas. (en)
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- Das Heuristic Systematic Model (kurz HSM, deutsch Heuristisch-Systematisches Modell) ist ein 1989 von Shelly Chaiken entwickeltes Modell zur Informationsverarbeitung persuasiver Botschaften. Es zählt ähnlich wie das Elaboration Likelihood Model (ELM) zu den Zwei-Prozess-Theorien der Persuasion. (de)
- The heuristic-systematic model of information processing (HSM) is a widely recognized model by Shelly Chaiken that attempts to explain how people receive and process persuasive messages. The model states that individuals can process messages in one of two ways: heuristically or systematically. Whereas systematic processing entails careful and deliberative processing of a message, heuristic processing entails the use of simplifying decision rules or ‘heuristics’ to quickly assess the message content. The guiding belief with this model is that individuals are more apt to minimize their use of cognitive resources (i.e., to rely on heuristics), thus affecting the intake and processing of messages. HSM predicts that processing type will influence the extent to which a person is persuaded or exh (en)
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- Heuristic Systematic Model (de)
- Heuristic-systematic model of information processing (en)
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