Fruit Roll-Ups is a brand of fruit snack that debuted in grocery stores across America in 1983. It is a flat, pectin-based, fruit-flavored snack rolled into a tube, spread on a backing sheet of cellophane to prevent the product from sticking to itself. Fruit Roll-Ups are manufactured by General Mills and distributed under the Betty Crocker brand in the American market and under the Uncle Tobys brand in Australia. Several similar products have been marketed by General Mills and by other companies, notably under the Kellogg's brand in the UK as Fruit Winders.
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