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Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and marketing literatures, it has since been adopted in several other scientific fields, notably including consumer research and information systems, among others.

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  • Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and marketing literatures, it has since been adopted in several other scientific fields, notably including consumer research and information systems, among others. (en)
  • La théorie de la confirmation des attentes (ou encore « non-confirmation... » ou ECT) est une théorie de psychologie cognitive qui cherche à expliquer la satisfaction après l'achat ou l'adoption en fonction des attentes, de la performance perçue et de la confirmation ou information des croyances préalables. La structure de la théorie a été développée dans une série de deux articles rédigés par Richard L. Oliver en 1977 et 1980. Bien que la théorie soit apparue à l'origine dans la littérature en psychologie et en marketing, elle a depuis été adoptée dans plusieurs autres domaines scientifiques, notamment le comportement du consommateur et la recherche en management du système d'information, entre autres. (fr)
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  • Expectation confirmation theory (or ECT) is a cognitive theory which seeks to explain post-purchase or post-adoption satisfaction as a function of expectations, perceived performance, and disconfirmation of beliefs. The structure of the theory was developed in a series of two papers written by Richard L. Oliver in 1977 and 1980. Although the theory originally appeared in the psychology and marketing literatures, it has since been adopted in several other scientific fields, notably including consumer research and information systems, among others. (en)
  • La théorie de la confirmation des attentes (ou encore « non-confirmation... » ou ECT) est une théorie de psychologie cognitive qui cherche à expliquer la satisfaction après l'achat ou l'adoption en fonction des attentes, de la performance perçue et de la confirmation ou information des croyances préalables. La structure de la théorie a été développée dans une série de deux articles rédigés par Richard L. Oliver en 1977 et 1980. Bien que la théorie soit apparue à l'origine dans la littérature en psychologie et en marketing, elle a depuis été adoptée dans plusieurs autres domaines scientifiques, notamment le comportement du consommateur et la recherche en management du système d'information, entre autres. (fr)
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  • Expectation confirmation theory (en)
  • Théorie de la confirmation des attentes (fr)
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