Community marketing is a strategy to engage an audience in an active, non-intrusive prospect and customer conversation. Whereas marketing communication strategies such as advertising, promotion, PR, and sales all focus on attaining customers, Community Marketing focuses on the perceived needs of existing customers. This accomplishes four things for a business: * Connects existing customers with prospects * Connects prospects with each other * Connects a company with customers/prospects to solidify loyalty * Connects customers with customers to improve , satisfaction, etc.
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