The Association for Safe International Road Travel (usually abbreviated as ASIRT) is a non-profit, humanitarian organization that promotes road travel safety through education and advocacy. Rochelle Sobel, president and founder of ASIRT, created the organization in 1995, in response to her son Aron's death in a bus crash in Turkey. ASIRT helped found the US Congressional Caucus on Global Road Safety, and is an internationally influential and active organization. Working under the premise that road crashes are predictable and preventable, ASIRT serves the global community in a variety of ways to help reduce injuries and deaths and the associated social and economic impacts that result from them.
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