About: 2018 Adelaide Crows pre-season camp

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The 2018 Adelaide Crows pre-season camp was a summer camp undertaken by players of the Adelaide Football Club from January 29 to February 2 in the lead-up to the 2018 AFL season. Run by Collective Mind, a consultancy group based in Queensland, the camp was designed to strengthen the mental toughness of the players, a lack of which was blamed by Adelaide's Head of Football Brett Burton and coach Don Pyke for their loss in the 2017 AFL Grand Final.

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  • The 2018 Adelaide Crows pre-season camp was a summer camp undertaken by players of the Adelaide Football Club from January 29 to February 2 in the lead-up to the 2018 AFL season. Run by Collective Mind, a consultancy group based in Queensland, the camp was designed to strengthen the mental toughness of the players, a lack of which was blamed by Adelaide's Head of Football Brett Burton and coach Don Pyke for their loss in the 2017 AFL Grand Final. According to some reports, the camp was "cult-like", and ultimately caused the departure of many senior officials, including both Burton and Pyke. It was said to have had the opposite of its intended team building effect, and contributed to a rapid deterioration in Adelaide's onfield form. Information on the events of the camp was limited until a July 2020 article by journalist Sam McClure, who obtained details from various former Adelaide players. In February 2022, Nine Entertainment retracted McClure's July 2020 article and other camp-related publications due to a defamation lawsuit from Collective Minds. However, some claims in the publications were later supported or corroborated by players. (en)
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  • The 2018 Adelaide Crows pre-season camp was a summer camp undertaken by players of the Adelaide Football Club from January 29 to February 2 in the lead-up to the 2018 AFL season. Run by Collective Mind, a consultancy group based in Queensland, the camp was designed to strengthen the mental toughness of the players, a lack of which was blamed by Adelaide's Head of Football Brett Burton and coach Don Pyke for their loss in the 2017 AFL Grand Final. (en)
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  • 2018 Adelaide Crows pre-season camp (en)
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