Vivian "Viv" Nicholson (nee Asprey; 3 April 1936 – 11 April 2015) was a British woman who became famous when she told the media that she would "spend, spend, spend" after her husband Keith won £152,319 (equivalent to £3,600,000 in 2021) on the football pools in 1961. Nicholson became the subject of tabloid news stories for many years because of the couple's subsequent rapid spending of their fortune and her later chaotic life.