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Visual semiotics is a sub-domain of semiotics that analyses the way visual images communicate a message. Studies of meaning evolve from semiotics, a philosophical approach that seeks to interpret messages in terms of signs and patterns of symbolism. Contemporary semiotics consists of two branches originating contemporaneously in late 19th century France and the United States. Originating in literary and linguistic contexts, one branch (referred to as semiology) originated from the work of Swiss linguist Ferdinand Saussure. The second branch expands on the work of American pragmatist philosopher Charles Sanders Peirce.

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