The Very Idea is an American comedy film directed by Frank Craven and Richard Rosson and written by William Le Baron, based on his play of the same title. Released in 1929, it was the fourth film released by RKO Pictures, starring Sally Blane, Hugh Trevor, Allen Kearns, Doris Eaton and Frank Craven. A comedy based on the theory of eugenics, it was a critical and financial failure. The play was filmed before in 1920 as a silent starring Taylor Holmes. The 1920 film is lost.