Swanndri is a trade name for a range of popular New Zealand outdoor clothing, and also used informally to refer to their original long heavy bush shirt. The classic "swanny" or bush shirt is a heavy, hooded, woollen garment with a lace up section at the neck. Although a wide range of colours and patterns are available, the traditional swanny pattern is a dark tartan which could be described as a 'reverse gingham', with thick criss-crossing stripes of either blue or red over a black base. The item was widely worn by farmers, but in recent years its popularity has spread and it has become something of a fashion item.