Slow Cow is a relaxation drink, dubbed an "anti-energy" drink, produced in Quebec, Canada, by the company Slow Cow Drink Inc. it was created to "help people slow down" and parodied Red Bull by using packaging similar to that of the popular energy drink. Slow Cow was launched in Quebec in December 2008, with plans to sell the product in the rest of Canada, and in France, the United Arab Emirates, Lebanon, the United States, Russia, Hong Kong, Italy, Iceland, China and the Czech Republic.