The Sam Maguire Cup (Irish: Chorn Sam Mhic Uidhir), often referred to as Sam or The Sam , is a trophy awarded annually by the Gaelic Athletic Association (GAA) to the team that wins the All-Ireland Senior Football Championship, the main competition in the sport of Gaelic football. The Sam Maguire Cup was first presented to Kildare, winners of the 1928 All-Ireland Senior Football Championship Final. The original 1920s trophy was retired in the 1980s, with a new identical trophy awarded annually since 1988.