Salisbury is a small coastal beach town and summer tourist destination in Essex County, Massachusetts, United States. The community is a popular summer resort beach town situated on the Atlantic Ocean, north of Boston on the New Hampshire border. It is home to the new Salisbury Beach Boardwalk, full of souvenir shops, restaurants, cafes, arcades and panoramic views of the Atlantic Ocean. The population was 9,236 at the 2020 census. Parts of town comprise the census-designated place of Salisbury.