Ruth Badger (born March 1978) is a British businesswoman, best known as the 2006 runner-up in the second series of the UK version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar. She has also presented her own TV show, Badger or Bust, and done various other TV work. Badger has her own consultancy firm, Ruth Badger Consultancy Ltd, with offices in Salford Quays, Salford, and runs North West Money, a company which provides finance for homeowners.