Roc-La-Familia was an American record label founded by Shawn "JAY-Z" Carter. This sub-label focused on signing international artists, including reggaeton artists, much like Bad Boy Latino. "OG" Juan Perez was appointed the president of the label Robert Castillo EVP and Cipha Sounds was the senior vice president of A&R (until he got a job at MTV in 2006). Roc La Familia was an extension of Roc-A-Fella Records and headquartered in New York City. Roc La Familia featured a broad array of artists encompassing such musical genres as Latin hip hop, reggae, reggaeton, pop, rock and more. The first signee to the label was Houston based rapper Aztek Escobar. The only albums released from the label came from famed artists Hector "El Father" (Roc La Familia & Hector Bambino 'El Father' Present Los Rom