Robert William Service (January 16, 1874 – September 11, 1958) was a British-Canadian poet and writer, often called "the Bard of the Yukon". The middle name 'William' was in honour of a rich uncle. When that uncle neglected to provide for him in his will, Service dropped the middle name. Partly because of their popularity, and the speed with which he wrote them, his works were dismissed as doggerel by the critics, who tended to say the same of Rudyard Kipling, with whom Service was often compared. This did not worry Service, who was happy to classify his work as “verse, not poetry”.