Richard Bunn is managing director of rbi network, Geneva, a consulting firm for television, sport and marketing, established in 2000. During 1978-2000 he was Head of Television Programmes and Controller of Sport at European Broadcasting Union. He was instrumental in partnership of the European Athletic Association with EBU and British Satellite Broadcasting, which eventually led to the creation of the Eurosport. The International DanceSport Federation (IDSF) credits the creation of the Eurovision Dance Contest to Mr. Bunn, who convinced the EBU to create this TV program.