Reese's Peanut Butter Cups are an American candy consisting of a chocolate cup filled with peanut butter, marketed by The Hershey Company. They were created on November 15, 1928, by H. B. Reese, a former dairy farmer and shipping foreman for Milton S. Hershey. Reese left his job with Hershey to start his own candy business. Reese's generates more than $2 billion in annual sales for The Hershey Company, and Reese's Peanut Butter Cups are number one on the list of top-selling candy brands.