"Reap the Wild Wind" is Ultravox's first single from the Quartet album, recorded in Air Studios, in London and Montserrat and released on Chrysalis Records on 16 September 1982. "Reap the Wild Wind" was also the opening song for Ultravox when they performed at the 1985 Live Aid concert. The promo video was directed by Midge Ure and Chris Cross. It is the only single of its album that charted on the US Billboard Hot 100.