Projeto Fashion was a Brazilian reality television show based on the American program Project Runway, wherein fashion designers compete by making specific garments for weekly challenges. The show features Adriane Galisteu as the host, and Susana Barbosa and Reinaldo Lourenço as judges. Alexandre Herchcovitch acts as a mentor to the contestants, as Tim Gunn does in the American version. The winner of Projeto Fashion receives R$100,000 to start his own line, a new car and an editorial feature in the Brazilian edition of Elle magazine.