The Plain English Campaign (PEC) is a commercial editing and training firm based in the United Kingdom. Founded in 1979 by Chrissie Maher, the company is a world leader in plain-language advocacy, working to persuade organisations in the UK and abroad to communicate with the public in plain language. Maher was awarded the Order of the British Empire in 1994 for her services to plain communication. In 2006 its supporters voted Bill Shankly the author of the greatest footballing quotation of all time. A 2004 survey revealed that "At the end of the day" was considered the most irritating cliché.