Michael Bruce Price (born April 6, 1946) is a former American football coach. He was the head coach at Weber State College from 1981 to 1988, Washington State University from 1989 to 2002, and the University of Texas at El Paso (UTEP) from 2004 to 2012. Price returned to UTEP as interim head coach for the final seven games of the 2017 season. He was hired at the University of Alabama in December 2002, but was fired before coaching a game in 2003.