Matt Rider, also known by the pseudonym Zalmah, is a former professional electronic sports player and commentator. Rider became European Champion of World of Warcraft at Blizzcon 2007 with 'Per 'Lykke' Nielsen'. He was signed by Championship Gaming Series (CGS) when DirectTV planned to broadcast World of Warcraft to a mainstream television audience. He placed second at the 2v2 World Finals at Sony Studios, Los Angeles and qualified for 5v5 European finals in Hamburg. In 2018 Rider founded , an independent publishing label for entertainment.