Maria Bogner (née Lux, 1914 – 17 November 2002) was a German fashion designer credited with developing practical stretch pants, thereby profoundly affecting the direction of the ski fashion industry. She created colorful, sexy, and functional stretchy skiwear. Her husband's established ski apparel company, the development of stretch material in the 1950s, and her sewing skills all contributed to her success. Her stretch pants, as modeled by leading ski athletes of the period, provided aerodynamic, form-fitting cut, color variety and practicality as ski garments.