Lucy Activewear (sometimes styled as "lucy" rather than "Lucy"), formerly known as Lucy.com, was an American clothing retailer based in Alameda, California. Founded in November 1999 by former Nike executives, it specialized in activewear for women including clothing intended for use during yoga. It designed, manufactured and sold its own product lines including jackets, bras, tops, and bottoms. It was headquartered out of the KOIN Center in downtown Portland. Lucy Activewear, Inc. was acquired on August 24, 2007 for $110 million by North Carolina-based VF Corporation (NYSE: VFC).