Lisa Lindahl (born November 23, 1948) is an American writer, artist, activist, and inventor. Lindahl is credited as one of the inventors of the first women's general exercise bra, known as the jockbra, along with theater costume designer Polly Smith, and Smith's assistant, Hinda Schreiber. Lindahl has been acknowledged for her many contributions to the Epilepsy Foundation, including teaching others about the cause, and raising money and awareness. She was born in Montclair, NJ in 1948, and grew up in Montclair, New Jersey. She received a bachelor's degree in education from the University of Vermont in 1977. Previously she graduated from Vernon Court Jr. College in Newport, R.I. and the Katharine Gibbs Secretarial School in Montclair NJ. Later in life Lindahl finished her master's degree in