H.P. Bulmer is a cider-making company founded in 1887 in Hereford, England. The company's two principal brands are its own Bulmers cider, which is sold worldwide, and Strongbow, which is sold across Europe, the US & Canada, Oceania and East Asia. The company is owned by Heineken International. HP Bulmer makes 65% of the five hundred million litres of cider sold annually in the United Kingdom and the bulk of the UK's cider exports. The firm's primary competitor is the Irish C&C Group and its Magners brand (which holds the licence to the Bulmers name within the Republic of Ireland only). Also brewed in Clonmel, co. Tipperary, Republic of Ireland.