Goodwill ambassador is a post-nominal honorific title, a professional occupation and/or authoritative designation that is assigned to a person who advocates for a specific cause or global issue on the basis of their notability such as a public figure, advocate or an authoritative expert. Sometimes the role of a goodwill ambassador is presented as "Ambassador" or "Goodwill Ambassador" preceding the first and last name, the titled name of the individual is always presented with an organizational, regional or national affiliation. Goodwill ambassadors generally deliver goodwill by promoting ideals or positions from one entity to another, or to a population to establish a benevolent relationship. A goodwill ambassador may be an individual from one country who resides in or travels to another c