Gleem is an American brand of oral hygiene products, including toothpastes and electric toothbrushes, owned by the Procter & Gamble. It was introduced as a toothpaste in the United States in 1952 and discontinued in 2014. Procter & Gamble later revived Gleem toothpaste as a flavor variant of Crest toothpaste (Crest Fresh and White Fluoride, Peppermint Gleem toothpaste). In 2019, Procter & Gamble expanded the brand to include a line of electric toothbrushes.