East Auckland is an area of Auckland, New Zealand, characterised in the popular mind as a socio-economically mixed urban area with a relatively large multi-cultural population. The name "East Auckland" is not an official placename, but is in popular use by some organisations. It is also used in the names of some organisations and companies. Coverage and connotations of the name are not precisely defined and vary with context. Certain bodies within Auckland believe the Eastern Bays are not part of East Auckland; these tend to be those with reading deficiencies.