Major David John Croft, OBE (born David John Andrew Sharland; 7 September 1922 – 27 September 2011) was an English television comedy screenwriter, producer and director. He produced and wrote a string of BBC sitcoms with partners Jimmy Perry and Jeremy Lloyd, including Dad's Army, Are You Being Served?, It Ain't Half Hot Mum, Hi-de-Hi! and 'Allo 'Allo!