Daron K. Roberts (born November 29, 1978, in Mt. Pleasant, Texas) is a university lecturer and former football coach. He is the founding director of the Center for Sports Leadership & Innovation ([1]) at the University of Texas, where he also serves as a lecturer in the Plan II Honors program, teaching courses on sports leadership and innovation. His writing has appeared in The Houston Chronicle and Huffington Post as well as Forbes and Fortune. He has served as a guest analyst for ESPN's Longhorn Network.